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Channel Metrics: UK Motor Insurance – Consumer Distribution Trends

The Channel Metrics briefing about motor insurance is the most detailed and up-to-date guide to distribution trends in motor insurance in the UK available on a published basis. It analyses: how consumers acquire motor insurance – e.g. online, telephone, post or in person; from whom they acquire them – e.g. direct from the provider, through intermediaries or affinity schemes; and how often they acquire them – i.e. how many consumers acquired motor insurance in the last year, either for the first time or by switching provider instead of renewing or carrying on with an existing product. Findings from this survey are compared with those from 2005 and 2007 to show trends over time.

Key Chapters :

0.0 EXECUTIVE SUMMARY …………………………. 1

1.0 INTRODUCTION ……………………………………. 3

Research rationale …………………………………….. 4

A number of motivating factors underpin the Channel Metrics report and series of briefings ………….. 4

Updating the results from the 2005 and 2007 surveys ……………………… 4

Analysis of consumers making an active distribution choice …………….. 4

Analysis of consumers purchasing or taking out financial services in prior years …………………………… 4

Analysis of distribution interfaces ……………………. 4

Analysis of specific distribution channels …………. 5

Expanding upon the results from the 2005 and 2007 surveys …………… 5

Finaccord ………… 7

Channel Metrics briefings ………………………………. 7

Other UK consumer research publications ……… 8

UK affinity and partnership marketing research publications …………….. 9

UK small business financial services research publications ……………… 9

2.0 ANALYSIS OF RESULTS ……………………… 10

Introduction …… 11

Option for customised data analysis ………… 11

Switching rates and brand new sales – 2009 12

Switching rates are stable but high for motor insurance …………………..12

Distribution interfaces – 2009, 2007, 2005 and all previous buyers compared ……………………… 13

Growth in online sales is slowing, as this interface reaches saturation point ……………………………….. 13

Distribution channels – 2009, 2007, 2005 and all previous buyers compared ………………………. 16

Overview ………… 16

Direct sales by insurance companies held their ground between 2007 and 2009 ……………………….. 16

Detailed analysis 19

Online aggregators have taken market share at the expense of all other major channels ……………. 19

3.0 APPENDIX .. 22

Research sample and mechanics ……………… 23

Research methodology and structure ………. 25

To know more and to buy a copy of your report feel free to visit :

http://www.bharatbook.com/detail.asp?id=132589&rt=Channel-Metrics-UK-Motor-Insurance-Consumer-Distribution-Trends.html

Related Reports :

Channel Metrics: UK Pet Insurance – Consumer Distribution Trends

http://www.bharatbook.com/detail.asp?id=132593&rt=Channel-Metrics-UK-Pet-Insurance-Consumer-Distribution-Trends.html

Channel Metrics: UK Private Medical Insurance – Consumer Distribution Trends

http://www.bharatbook.com/detail.asp?id=132595&rt=Channel-Metrics-UK-Private-Medical-Insurance-Consumer-Distribution-Trends.html

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