Archive for September, 2010



The name Jaguar has been synonymous with quality British Cars for the last 90 years. Of course, no longer in British ownership since the purchase by the Ford Motor Company in the late 90s, Jaguar cars have been manufactured at the historic Browns Lane Manufacturing plant in the West Midlands for possibly the last time in that the old plant is about to be demolished and manufacturing moved to other plants within the ford group.

If you were to ask most people their thoughts or images associated with Jaguars they would probably come up with possibly some on a glamorous old Jaguars of the 50s and the 60s namely the e-type or possibly some of the wood tee amongst them might refer to the nickname given to the Deputy Prime Minister John Prescott of “Johnny two Jags” so called allegedly because he insisted on having another check you out drive just behind his first one that he would’ve been travelling in case it broke down!

Or possibly somebody might have mentioned some of the famous Jaguars used in Films and TV again such as the e-type made popular by the Saint. and the Avengers in the 60s, the grand old Jaguar Mk II arguably one of the most famous and recognizable Jaguars in the world, made popular by TV Detective Inspector Morse or possibly latterly the “Shaguar” made famous by the film character Austin Powers.

Either way it seems that films and TV down the decades have not been complete without the obligatory Jaguar somewhere in the background.

So what is all this heritage about then? As has been mentioned Jaguars have been manufactured since 1922 having been first known as the Swallow Sidecar Company (SS Cars Ltd) and changing the name to Jaguar in 1945. Initially the company specialized in motorcycle side cars and accessories however the two founders of the company William Lyons and William Walmsley introduced to the world the first Jaguar as a 2.5 Litre saloon in 1935 pound following on from the success about decided to give the name to the entire company in 1945.

If there was any particular decade about possibly really could be associated with the name Jaguar it was possibly the 1950s white check your introduced a series of very elegantly styled sports cars and luxury saloon’s. This was a period of great consolidation within the British car manufacturing industry and the company bought the Daimler car company in 1960 from the Birmingham small arms company (BSA) and used this name is a brand name for the brand name for the companies Most luxurious saloon cars.

The theory that consolidation within the British car industry and then gathered speed with Jaguar merging with the British motor Corp (BMC), the combination of the Austin and Morris brands to form British Motor Holdings in 1966. The mergers continued with Leyland and Rover joining the company which then became merged as the British Leyland motor Corp. in 1968. All throughout this period the luxurious end of the range cars were always manufactured by Jaguar. As with all things of the financial difficulties beset the industry and slowly but surely British Leyland ran into difficulties and had to sell off its constituent parts. Firstly by way of privatization with Jaguar becoming a company in its own right again and then last Sunday with the Ford Motor Company of Detroit coming in and buying Jaguar look stock and barrel. Now it seems the circle is turning once again with Ford looking to offload their Jaguar subsidiary but even in this action they will stand to make a fairly hefty profit on the entire deal.

What price the survival of the Big Cat?



The most modern and scientifically designed upcoming car that is set to hit the roads in the near future is the ‘Hybrid Car’ and the ‘Electric Car’. Though test driving of these cars are often being made by different motor car companies the actual mass production of the hybrid car and the electric car will take some time and till then we have to content ourselves with the traditional gasoline or diesel driven cars. The makers of the upcoming cars are determined to show off the advantages that the modern technology can offer. Well known motor companies such as the Ford and the Toyota are competing to produce the best and most modern upcoming cars.

What are actually hybrid cars? Hybrid cars are cars that are designed keeping in view the environment in mind and most car companies are trying to produce a car that will be outstanding as well as easy on the customer’s pocket. As a result of this, the car manufacturers are investing huge amounts of money on the creation of new upcoming hybrid cars.

In addition to the hybrid cars there are some motor companies which are trying to design a totally electric car with very little emission possible. These cars will run with the help of charged batteries.

These upcoming cars promise to be better than the conventional cars that are available in the market. As the hybrid cars are designed with the environment in mind. As we all know that motor cars emit CO2 in a large quantity. CO2 emissions are extremely damaging to the atmosphere as well as to the world around us. Reducing the level of these emissions is a difficult task, but this has not deterred the car manufacturers at all. Instead they have jumped into the fray. Some of these companies have even promised to totally eliminate these damaging emissions.

It will not be very long when every car in the world will be a hybrid car or an electric car and there will not be a single case of dangerous emissions that will pollute the atmosphere.

Though these cars are expensive at present, they are slowly integrating themselves into the popular consciousness, and as time goes by, they will become more affordable and more easily thought of as a potential new car for the average person. When this becomes possible then most probably we will say goodbye to the internal combustion engine for good.



As everyone knows Ford is one of the leading card manufacturers in the world. They have designed and sold so many trucks, sport-utility vehicles and cars which have been sold all over the world. When compared to other car manufacturers, most of the customers had good impression about Ford.

However in 2007 everything changed when almost 5.5 million cars were recalled by Ford. There were many cars which had already experienced problems and the engine getting fire because of this cruise control. Mexico and Europe alone had sold over 200,000 vehicles. Ford was left with no option other than to take back all the vehicles. At the same time they were also running short of the spare parts for their vehicles.

Europe and Canada have been the places where Ford gets maximum revenue. However, after this recall incident it had left a bad impression among the customers. Even though it’s an advanced world with latest technologies survey shows that the newly designed cars are weak and light when compared to old cars. There are people who are willing to pay many millions to get car of their choice. Each and every car company has to make sure their product is thoroughly checked before getting into market. They will leave dissatisfied customers if the product experiences any malfunction.

When Ford motor started experiencing issues with their cruise control in 2007, they decided to recall all vehicles which they had designed from 1994-2002, with cruise control. Ford F-150’s, Ford Expeditions, Lincoln Navigators and Ford Broncos were some of the affected models.